Nordic Sports Group · Established in Denmark
Full-service
management for
world-class athletes.
From a wide range of entry points into the sports management business, NSG provides its clients with full-service performance — career-enhancing consulting and support, and a commercial understanding with emphasis on creating value for every client.
What we do
Three pillars.
One complete service.
NSG is a full service, high-end client management agency, working with some of the best athletes in the world. Every pillar of what we do is built to make sure each client fulfills their individual potential — through sporting and commercial excellence alike.
Career
Representation and management for athletes, with a distinct focus on enhancing performance and driving every talent to its full potential.
Explore CareerAdvice
Competent advisory into every aspect of business — endorsements, advertising, commercial, merchandising and licensing — giving the athlete composure to focus on their sport.
Explore AdviceCommercial
Connecting, developing and promoting athletes — brand strategy, sponsorships, endorsements, creative development, digital content, naming rights and PR.
Explore CommercialAbout us
A trustworthy, loyal platform
built for elite athletes.
Nordic Sports Group is a full service, high-end client management agency, working with some of the best athletes in the world, making sure every client fulfills their individual potential through sporting and commercial excellence.
The business was founded by CEO Mikkel Nissen with a vision of creating a trustworthy and loyal platform for Danish athletes, wanting top-shelf management with a personal feel to it. The company's expertise stems from a solid legal background, providing a strong foundation — combined with a passion for sports, NSG delivers a very professional service with an interpersonal, people-first approach.
NSG is based in Denmark, but works on a global scale with partners in every relevant market. The company is specialized in Football (soccer) and Tennis, and is proficient within any sport as a result of many years consulting in the sports business.
Representation experience
Partners in every market
Foundation & expertise
People-first approach
Pillar 01 · Career
Nurturing talent at every stage of the journey.
For nearly 25 years, we have provided representation and management for athletes, with a distinct focus on enhancing performance and driving every talent to its full potential. From tennis and football to badminton, our clients' talent is nurtured through attention to detail across every area that matters.
- ·Individual goals & dreams
- ·Scouting & development
- ·Well-being outside the court
- ·Wealth management & life insurance
- ·Thoughtful advisory at every step
- ·Long-term career planning
Pillar 02 · Advice
Specialist advising with extended know-how.
NSG prides itself on delivering outstanding services, supporting the athlete with the composure to focus on their sport. Sport is now a sophisticated area, requiring specialist advising with extended know-how. We offer competent advice into every aspect of business — from endorsements and advertising to commercial, merchandising and licensing — supporting the company's vision of making sure each individual talent is managed accordingly.
Pillar 03 · Commercial
Creating value proposition for every client.
Our comprehensive marketing service connects, develops and promotes athletes by creating value proposition with major brands — extending our clients' business portfolios far beyond their playing career.
We have extended experience in matching company values with our clients' — creating synergies across brand strategy and activation, sponsorships and endorsements, creative development and design, digital and original content, naming rights, public relations, live events and branded impact. We take care of our clients from beginning to end — and strive to help their career even after they retire.
- Brand strategy & activation01
- Sponsorships & endorsements02
- Creative development & design03
- Digital & original content04
- Naming rights05
- Public relations06
- Live events07
- Branded impact08
Contact us
If you have any questions, we are always here to help.
Reach out directly to discuss representation, commercial partnerships or any general inquiry. We respond to every message personally.